701 Collagen Whitening Facial Serum is a lightweight skincare serum designed to provide hydration and conditioning care while supporting a smoother, brighter and more even-looking complexion. Its formula combines Collagen, Niacinamide, Arbutin and Hyaluronic Acid, making it suitable for incorporation into both morning and evening skincare routines.

Niacinamide, also known as Vitamin B3, is widely used in cosmetic skincare formulations. It helps support the skin barrier and is commonly included in products focused on improving the appearance of dullness and uneven skin tone. Its versatility makes it a popular ingredient in everyday facial-care routines.

Arbutin is another skincare ingredient frequently incorporated into brightening-focused formulations. It is commonly used in products designed to improve the appearance of visible discoloration, dark areas and uneven-looking skin tone. Together with Niacinamide, it complements the serum’s overall brightening-focused formulation.

Hyaluronic Acid is a widely used humectant known for its moisture-binding properties. It helps attract and retain moisture at the skin’s surface, supporting a hydrated, soft and smoother skin feel. Maintaining adequate hydration can also help dry or dehydrated skin appear more comfortable and refreshed.

Collagen is incorporated into topical cosmetic formulations primarily for its skin-conditioning properties. Within this serum, it complements the moisturizing ingredients and helps support a soft, smooth and conditioned skin feel as part of a consistent skincare routine.

The lightweight texture of 701 Collagen Whitening Facial Serum makes it easy to layer with other facial-care products. After cleansing and toning, apply a small amount to the face and neck and gently massage or pat until evenly distributed and absorbed.

Follow the serum with an appropriate moisturizer according to your skin type. When using the serum during the morning, complete your routine with a suitable broad-spectrum sunscreen on exposed skin. Daily sun protection is particularly important for skincare routines focused on the appearance of uneven tone and dark spots.

The serum can be incorporated into morning and evening routines according to the directions on the original packaging. Consistent skincare is preferable to excessive application, so avoid increasing the amount or frequency simply to achieve faster visible results.

Individual skin responses can vary. People with sensitive or reactive skin should consider performing a patch test before regular facial application. Avoid direct contact with the eyes and do not apply the serum to broken or significantly irritated skin.

If persistent redness, burning, itching or other discomfort develops, discontinue use. Always introduce new skincare products according to your individual skin tolerance.

Store 701 Collagen Whitening Facial Serum in a cool, dry place away from direct sunlight and excessive heat. Keep the container properly closed after use and refer to the original packaging for the latest ingredient list, usage directions, precautions and expiry information.

Learn more about Niacinamide in skincare and its dermatological applications.

Explore more products from our Face Care Collection for your daily skincare routine.

Why Choose 701 Collagen Whitening Serum?

• Proven ingredients for radiant, youthful skin.
• Lightweight and fast-absorbing formula.
• Suitable for all skin types.

Transform your skincare routine with 701 Collagen Whitening Facial Serum—your secret to glowing, hydrated, and even-toned skin!

Collagen: Improves elasticity, firmness, and smoothness.

Niacinamide: Brightens skin and reduces signs of aging.

Arbutin: Lightens dark spots and uneven pigmentation.

Hyaluronic Acid: Provides deep hydration and boosts moisture retention.

• Cleanse and tone your face and neck.
• Apply a small amount of serum and massage gently until absorbed.
• Use twice daily: morning and evening for best results.

Brightens & Evens Skin Tone

• Niacinamide enhances radiance and minimizes fine lines.
• Arbutin effectively reduces dark spots and hyperpigmentation.

Hydrates & Nourishes

• Hyaluronic acid locks in moisture, leaving your skin soft and plump.

Boosts Skin Elasticity

• Collagen helps maintain firmness and elasticity for youthful-looking skin.